As a company that sponsors the biggest names in women’s golf, Callaway likes to have its representatives winning majors. It’s how they know they’re doing things correctly. If their players aren’t among the major winners then it suggests they are being outsmarted by the likes of Ping, Titleist and Dunlop.
As a company that prides itself on sponsoring some of the biggest names in golf, Callaway naturally looks at the major successes in a season to see how its equipment has fared. For it is the majors where all the big guns bring their a-games, and where any competitor equipment is most likely to outshine Callaway’s offering in any given season.
‘Well done Ernie Els, but Adam Scott is going to be scarred for life,’ were the characteristically to-the-point words spoken by a man who knows a thing or two about winning majors himself, Sir Nick Faldo. Something that Sir Nick knows a little less about, though, is letting them slip from his grasp. During his tenure as the world’s number one golfer, Faldo was notoriously focussed.